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This website states the following, "Tick the yes checkbox on the left to register for FREE email and SMS alerts for NEW DEALS and VOUCHER CODES matching your current search criteria." We analyzed that the web page said " By registering your POSTCODE, we can also send you DEALS and VOUCHER CODES that are only available LOCALLY." It also stated " SMS and postcode fields are optional, so if you only want to receive deals by email, then that s all you need to fill in. We will NOT send you SPAM, just quality deals and codes to save you money! By devoting a minute of your ." The header had voucher codes as the highest ranking search term. It was followed by discount codes, promotional codes, and discount vouchers which isn't as ranked as highly as voucher codes. The next words they uses is voucher code. shopping was also included and could not be seen by web crawlers.